Accordingly, food coupon statistics show that grocery and food delivery stood among 40% of shoppers’ most searched online coupon categories. Coupons can be a great way to save some money that people usually spend on food supplies.Īlso, consumers spent 16% more on groceries in 2020.
This statistic shows that more than half of Americans used different types of coupons to cut their grocery costs. According to the latest data from March 2018, 54% of US respondents to a survey said that they predominantly redeemed grocery coupons, supermarket coupon use statistics show. It also shows that installing an app requires additional monetary incentives. This statistic shows that coupons and discounts are essential parts of shopping decisions and experience.
87.6% of shoppers say that coupons or deals could convince them to download a retailer’s app. Online coupon statistics confirm that couponing will be focused on the digital sphere and especially the mobile channel. This research was conducted to determine consumers’ patterns and habits of using online or mobile coupons. By 2022, 80% of all online coupons will be redeemed through mobile devices. In March 2020, according to Inmar’s research, online coupon redemption increased by 56.5% in the supermarket industry.
Coupon redemption rates for 2020 show an increase corresponding to the pandemic.
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